Business Presentation 2026

French Beauty,
Sold Live

"Exigenta creeaza excelenta"

Paris, 2012 Bucharest, 2023 TikTok Live Commerce

The Face Behind the Brand

Maria Pauna

22 years in the beauty industry. Makeup artist, dermopigmentist, and tattoo artist. Author of Romania's dermopigmentist legislation and occupational standards.

Wrote Romanian legislation for the dermopigmentist occupation (COR 514210) — issued Romania's first diplomas in 2016

H. Pierantoni Prize for Innovation, Paris (2017) — Brow Box ranked #1 globally alongside Anastasia Beverly Hills

Celebrity clients: Sting, Johnny Depp, Nelly Furtado, Alanis Morissette, China Forbes

National TV: Pro TV, Antena Stars, Antena 1 "Neatza cu Razvan si Dani"

Salon inaugurated by Michelle Peck (Madonna's beauty therapist) — Bucharest, 2010

Best Make-Up Artist 2013 — awarded by Gina Brooke (Madonna's MUA) at Intraceuticals Gala

Chief MUA, L'Oreal Romania since 2004 — created L'Oreal's first training program for young MUAs

Eurovision 2006 (Athens) · HBO Romania · Elite Model Look jury 3 years

109 certified dermopigmentists — EU-accredited academy, students from 8+ countries

President, Romanian Non-Medical Beauty Association — active legislator

180K Facebook 12K Instagram 40K TikTok NLP Life Coach Published Author

Maria Pauna with Michelle Peck & Dana Savuica

Michelle Peck · Salon Opening

Teo Show · Kanal D

XNS · Antena 1

Acces Direct · Antena 1

Maria Pauna on Dar si Har - Antena 3 CNN

Dar și Har · Antena 3 CNN

Michelle Peck · Salon Opening

Teo Show · Kanal D

XNS · Antena 1

Acces Direct · Antena 1

Dar și Har · Antena 3 CNN

The Products

Star Products

11 SKUs manufactured in France by the same factories that supply Chanel and Dior. Priced for the Romanian market. These three drive the majority of our revenue.

Skindation

Foundation — €40

BEST SELLER

Brow Box

Eyebrow Kit — €40

AWARD WINNER

LA Pince

Duo Tweezers — €30

PATENTED

Schwan Cosmetics (Chanel & Dior factory)

Faber-Castell (Pencils & Sharpeners)

Seoul, Korea (Patented Tweezers)

French Luxury Factories

Sales Channel

How We Sell:
TikTok Livestream

Maria goes live twice a day — morning and evening. Viewers watch product application in real time, see results on skin, and purchase directly during the stream.

2x Daily

Morning + Evening

500+

Peak Concurrent

30K

Viewers per Stream

39.4K

TikTok Followers

LIVE Analytics Jan 12 – Mar 12

234.6K

Views

5.6K

Diamonds

58h

Duration

343

Gifters

1.3K

New Followers

7.5K

Comments

LIVE

@mariapauna.ro

39.4K followers

Maria Pauna - Make Up Your Mind

180K followers

1.4M

Peak TikTok Views

901K

Peak Facebook Views

The Community

Our Audience
Across Platforms

180K

Facebook Community

40K

TikTok Community

12K

Instagram Followers

28

Active Affiliates

Pro TV Star Antena Stars Host 180K Personal Following L'Oreal Chief MUA Award Winner Paris 2017 200+ Trained Professionals 6-Language Author Romanian Law Author Pro TV Star Antena Stars Host 180K Personal Following L'Oreal Chief MUA Award Winner Paris 2017 200+ Trained Professionals 6-Language Author Romanian Law Author

Affiliate Program

28 Active
Affiliate Creators

We operate an affiliate program of 28 women who use and sell our products during their own TikTok livestreams — as part of their makeup routine, with personal discount codes for their communities.

How it works: Each affiliate applies our products live on TikTok, showing real results in real time. Their audience sees the transformation, trusts the creator, and buys with a personalized discount code.

Why it scales: Each new affiliate adds a distribution channel. Their followers become our customers. The live format builds purchase confidence through real-time demonstration.

28 active affiliate creators

Livestream software in action

Infrastructure

Built to Scale

Hardware and software setup powering daily TikTok operations and multi-account management.

20 Phones

Dedicated fleet for simultaneous livestreaming across multiple accounts

Engagement Software

Automated clipping, scheduling, and proxy account management

Videowise Integration

Shoppable livestreams on Shopify — viewers buy during demos

Multi-Channel Network

28 affiliate accounts with personalized discount codes

Education Channel

Academy &
Training Programs

Maria is an accredited formator under the Romanian Ministry of Education. Students train with our products and typically purchase the full line for their own practice.

Shoppable Livestream Courses

Free makeup courses on our website via Videowise — a Shopify integration that lets viewers buy products used in real-time demonstrations

Professional Certification Courses

Online and in-person courses accredited by the Ministry — Romania's only EU-accredited makeup academy

Built-In Product Adoption

Students train with our products, then purchase the full line for their careers. Course fee: 1,850 lei + product orders

200+

Professionals Trained

8+

Countries Reached

109

Certified Specialists

1,850 lei

Per Course

The Economics

Unit Economics

Products manufactured in France at wholesale cost, sold direct-to-consumer at Romanian retail prices through our own livestream channels. No retail intermediaries.

900%

Markup on Lower-Margin SKUs

Cost-to-retail ratio

2,000%

Markup on Top-Selling SKUs

Cost-to-retail ratio

€12-15K

Monthly Revenue

All sales channels combined

80% of revenue comes organically through Maria's TikTok — customer acquisition cost is near zero

The Bottleneck

Demand Exceeds
Supply

Our top-selling product — Skindation foundation — is nearly out of stock. The original production facility was lost to a fire. We've completed reformulation and are ready to place a new order.

<100

Left of 5,000+

Mid-May

New Order

8 Rounds

Testing Done

Foundation

€2.73/pc

Sells at €39

30ml tube · 3,300 pcs/color
3 SKUs · Necos Srl, Italy

Lip Oil

€1.49/pc

Sells at €26

4.5ml bottle · 3,300 pcs/color
3 SKUs · Necos Srl, Italy

Commercial offers from Necos Srl, Crema, Italy · Valid through March 2026

Foundation samples arriving

What's Next

Three Growth Vectors

New Foundation

8 rounds of testing complete. Improved formula ready. Order placement mid-May. This is our best-selling product — it consistently sells out during livestreams. Restocking is the immediate priority.

Ordering May 2026

Gen Z Product Line

Stick blushes, glitter lipsticks, and youth-forward products. Currently sourcing from China — 2 rounds of samples received. Aimed at a younger demographic that's active on TikTok.

In Development

TikTok Shop Romania

TikTok Shop is not yet available in Romania. When it launches, we'll have an established presence: 40K community, 28 affiliates, daily livestreams, and the operational infrastructure already in place.

Positioning Now

For reference: Rhode reached $212M in revenue with 10 SKUs, sold primarily through TikTok and social commerce.

Merci

Thank you for your time. We welcome your questions.

ateliermaquillageparis.com

TikTok: @mariapauna.ro

Bucharest, Romania

French Beauty,Sold Live